Sustainability
In the New Zealand poultry chicken industry, sustainability is a top priority. From managing water and soil health to reducing energy and waste, every effort is made to ensure that the land remains healthy for generations to come. By prioritising environmental stewardship, the industry not only benefits the planet but also ensures the well-being of their chickens.
Low-carbon champion
Chicken is recognised as a low-carbon champion, with minimal CO₂ emissions per kilogram, making it a leading source of protein in sustainable practices.
Food safety
Additionally, food safety is paramount, with plastic packaging playing a crucial role in preserving freshness and reducing food waste.
Sustainable packaging
To address the issue of plastic waste, the chicken industry is committed to finding sustainable packaging solutions. By using recycled materials, transitioning to rPET trays, and creating packaging that is easily recyclable or compostable, brands are striving to reduce their environmental impact. Some brands even boast net carbon zero certification, showcasing their dedication to sustainability.
Responsible waste management
By diverting solid waste from landfills, implementing water-saving techniques, utilising renewable energy, protecting biodiversity, and reducing waste generation, the industry is setting the standard for responsible waste management.
Sustainable feed system
Through sustainable feed sourcing and exemplary stewardship practices, the chicken industry is making significant strides towards a more eco-friendly future. By continuously improving and implementing sustainable initiatives, they are not only producing high-quality chicken but also ensuring a better environment for all.
